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This is “Verbal and Written Communication Strategies”, section 4.1 from the book Beginning Human Relations (v. 1.0). For details on it (including licensing), click here.
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4.1 Verbal and Written Communication Strategies
Learning Objectives
1.Explain the concept of emotional intelligence.
2.Describe the four types of communication in the workplace.
3.Explain the various communication styles and identify your own style.
Communication, as you see in our opening scenario, is key to any successful career. While communication is likely discussed in several of your other classes, it should also be addressed in an human relations book, since much of what we do at work is based on effective communication.
How many times do miscommunications happen on a daily basis, either in your personal life or at your job? The good news is that we can all get better at communication. The first thing we need to do is learn how we can better communicate with others. Then we will want to look at our own communication style and compare that with other styles. Have you ever spoken with someone you just didn’t “get”? It is probably because you have different communication styles. Body language is also a key contributor to communication; in fact, as was suggested in the late 1960s by researcher Albert Mehrabian, body language makes up 93 percent of our communication.Mehrabian, A., & Ferris, S. R. (1967). Inference of attitudes from nonverbal communication in two channels, Journal of Consulting Psychology 31(3): 248–58.
One of the most important aspects to good communication is emotional intelligence (EI). Emotional intelligenceThe ability to know and manage our emotions, motivate ourselves, understand others’ emotions, and manage relationships., as we discussed in Chapter 2 "Achieve Personal Success" is the ability to know and manage our emotions, motivate ourselves, understand others’ emotions, and manage relationships. Without EI, it would be impossible to effectively communicate with people.
Communication Directions
In addition to the communication that occurs within organizations, each of us has our own individual communication style. Many organizations give tests that may indicate their candidate’s preferred style, providing information on the best job fit.
As you already know, communication in companies is key to having a successful organization. Of course, learning how to communicate better, as a result, is the cornerstone of a successful career. Likewise, understanding how companies communicate with employees can result in employees who are more loyal and motivated.
Those that don’t communicate well, though, see increased turnover, absenteeism, dissatisfied customers, higher product defect rates, lack of focus on business objectives, and lack of innovation.Business Performance. (n.d.). Effective communication in the workplace, accessed July 19, 2010, http://www.businessperform.com/workplace-
Four main types of communications occur within a company: upward communication, downward communication, diagonal communication, and horizontal communication. Each type of communication can serve a different purpose in human resources, and many messages may be sent in a variety of ways.
Upward communicationWhen the lower levels of an organization communicate with the upper levels of an organization. is when the lower levels of an organization communicate with the upper levels of an organization. Some examples might be an employee satisfaction survey using online survey tools such as SurveyMonkey. These kinds of tools can be used to determine the changes that should occur in a company. Oftentimes human resource departments may develop a survey such as this to find out how satisfied the employees are with things such as benefits. Then the organization can make changes based on the satisfaction level of the employees. Employees might also engage in upward communication in a given work situation. They might tell their manager their plate is full and they can’t take on any new projects. This is considered upward communication, too.
Downward communicationThe opposite of upward communication, in that the communication occurs from the upper levels of an organization down to the lower levels of the organization. is the opposite of upward communication, in that the communication occurs from the upper levels of an organization down to the lower levels of the organization. A manager explaining how to do a task to an employee would be considered downward communication. Development of training programs to communicate safety in the organization might be another example. A change in a pay or bonus structure would be communicated using the downward approach as well.
Figure 4.1 Types of Communication Flow in Organizations
A diagonal communicationInterdepartmental communication occurring at various levels of the organization. approach occurs when interdepartmental communication occurs with people at different levels of the organization. When the human resources assistant speaks with the marketing manager about the hiring of a new employee in marketing, this would be considered diagonal communication.
Horizontal communicationWhen people at the same level in the organization communicate. occurs when people of the same level in an organization—for example, a marketing manager and a human resource manager, communicate usually to coordinate work between departments. An accounting manager might share information with a production manager so the production manager knows how much budget they have left.
Within all the communication methods we discussed, there are a variety of approaches. Of course, the most obvious is the informal communication that occurs. An e-
Companies also use social networking sites to keep in touch, such as Twitter and Facebook. For example, Alcatel-
Companies also use intranets to communicate information to their employees. An intranet is an internal website, meaning that others generally cannot log in and see information there. The intranet may include information on pay and vacation time as well as recent happenings, awards, and achievements. No matter how the company chooses to communicate with you, understanding these variety of methods can help make you a better employee. Now that we have discussed communication from the company perspective, we should discuss communication from the personal perspective.
Communication Styles
In addition to the communication that occurs within organizations, each of us has our own individual communication style. Many organizations give tests that may indicate their candidate’s preferred style, providing information on the best job fit.
Our communication styles can determine how well we communicate with others, how well we are understood, and even how well we get along with others. As you can imagine, our personality types and our communication styles are very similar. Keep in mind, though, that no one person is “always” one style. We can change our style depending on the situation. The more we can understand our own dominant communication style and pinpoint the styles of others, the better we can communicate. The styles are expresser, driver, relater, and analytical. Let’s discuss each of these styles next.
People with an expresser communication styleA communication style that is easily excitable and relies heavily on hunches and feelings. tend to get excited. They like challenges and rely heavily on hunches and feelings. Depending on the type of business, this can be a downfall as sometimes hard data should be used for decision-
People with a driver styleA communication style in which a person likes to have his or her own way and be decisive. like to have their own way and tend to be decisive. They have strong viewpoints, which they are not afraid to share with others. They like to take charge in their jobs but also in the way they communicate. Drivers usually get right to the point and not waste time with small talk.
People with a relater styleA communication style by someone who prefers to be warmly regarded and have positive attention. like positive attention and want to be regarded warmly. They want others to care about them and treat them well. Because relaters value friendships, a good way to communicate well with them is to create a communication environment where they can feel close to others.
People with an analytical communication styleA communication style in which a person tends to ask a lot of questions and behave methodically. will ask a lot of questions and behave methodically. They don’t like to be pressured to make a decision and prefer to be structured. They are easily recognized by the high number of questions they ask.
Table 4.1 Which One of These Communication Styles Do You Tend to Use?
Factors
Expresser
Driver
Relater
Analytical
How to recognize They get excited. They like their own way; decisive and strong viewpoints. They like positive attention, to be helpful, and to be regarded warmly. They seek a lot of data, ask many questions, behave methodically and systematically.
Tends to ask Who? (the personal dominant question) What? (the results-
Dislikes Boring explanations/wasting time with too many facts. Someone wasting their time trying to decide for them. Rejection, being treated impersonally, uncaring and unfeeling attitudes. Making an error, being unprepared, spontaneity.
Reacts to pressure and tension by “Selling” their ideas or becoming argumentative. Taking charge, taking more control. Becoming silent, withdrawn, introspective. Seeking more data and information.
Best way to deal with Get excited with them, show emotion. Let them be in charge. Be supportive; show you care. Provide lots of data and information.
Likes to be measured by Applause, feedback, recognition. Results, meeting goals. Friends, close relationships. Activity and business that lead to results.
Must be allowed to Get ahead quickly. Likes challenges. Get into a competitive situation. Likes to win. Relax, feel, care, know you care. Make decisions at own pace, not feel cornered or pressured.
Will improve with Recognition and some structure with which to reach the goal. A position that requires cooperation with others. A structure of goals and methods for achieving each goal. Further development of interpersonal and communication skills.
Likes to save Effort. They rely heavily on hunches, intuition, feelings. Time. They like to be efficient, get things done now. Relationships. Friendship means a lot to them. Face. They hate to make an error, be wrong, or get caught without enough info.
For best results: Inspire them to bigger and better accomplishments. Allow them freedom to do things their own way. Care and provide detail, specific plans, and activities to be accomplished. Structure a framework or "track" to follow.
Let’s discuss an example of how these communication styles might interact. Let’s assume an analytical communicator and a relater are beginning a meeting where the purpose is to develop a project timeline. The analytical communicator will be focused on the timeline and not necessarily the rapport building that the relater would be focused on. The conversation might go something like this:
Relater: What are you doing this weekend? I am going to my son’s baseball game. It is supposed to be hot—I am looking forward to it.
Analytical: That’s great. OK, so I was thinking a start date of August 1st for this project. I can get Kristin started on a to-
Relater: That would be great. Kristin is a really hard worker, and I’m sure she won’t miss any details.
Analytical: Yes, she’s OK. So your team will need to start development now with a start day coming up. How are you going to go about this?
How do these two personality styles walk away from this conversation? First, the relater may feel ignored or rejected, because the analytical communicator didn’t want to discuss weekend details. The analytical communicator may feel annoyed that the relater is wasting time talking about personal things when they have a goal to set a project timeline. These types of small miscommunications in business are what can create low morale, absenteeism, and other workplace issues. Understanding which style we tend to use can be the key in determining how we communicate with others. Here is another, personal example of these communication styles and how a conversation might go:
Expresser, to his partner: I am really excited for our hiking trip this weekend.
Driver: I still think we should leave on Thursday night rather than Friday.
Expresser: I told you, I don’t think I can get all day Friday off. Besides, we won’t have much time to explore anyway if we get there on Thursday; it will already be dark.
Driver: It won’t be dark; we will get there around seven, before anyone else, if we leave after work.
Expresser: I planned the trip. I am the one who went and got our food and permits. I don’t see why you have to change it.
Driver: You didn’t plan the trip; I am the one who applied for the permits.
In this situation, you can see that the expresser is just excited about the trip and brings up the conversation as such. The driver has a tendency to be competitive and wants to win, hence his willingness to get there Thursday before everyone else. The expresser, on the other hand, tried to sell his ideas and didn’t get the feedback he felt he deserved for planning the trip, which made the communication start to go south.
In addition to our communication personalities, people tend to communicate based on one of three styles. First, a passive communicatorA communication style in which a person puts the rights of others over his or her own. tends to put the rights of others before his or her own. Passive communicators tend to be apologetic or sound tentative when they speak. They do not speak up if they feel like they are being wronged.
An aggressive communicatorThe style of a person who stands up for his or her rights but possibly violates the rights of others., on the other hand, will come across as standing up for his or her rights while possibly violating the rights of others. This person tends to communicate in a way that tells others they don’t matter or their feelings don’t matter.
An assertive communicatorRespects the rights of herself and others when communicating. respects his rights and the rights of others when communicating. This person tends to be direct but not insulting or offensive. The assertive communicator stands up for his or her own rights but makes sure the rights of others aren’t affected.
Table 4.2 Which One of These Communication Styles Do You Tend to Use?
Passive
Assertive
Aggressive
Definition Communication style in which you put the rights of others before your own, minimizing your own self-
Implications to others My feelings are not important We are both important Your feelings are not important
I don't matter We both matter You don't matter
I think I'm inferior I think we are equal I think I'm superior
Verbal styles Apologetic I statements You statements
Overly soft or tentative voice Firm voice Loud voice
Nonverbal styles Looking down or away Looking direct Staring, narrow eyes
Stooped posture, excessive head nodding Relaxed posture, smooth and relaxed movements Tense, clenched fists, rigid posture, pointing fingers
Potential consequences Lowered self-
Anger at self Self-
False feelings of inferiority Respect from others Lowered self-
Disrespect from others Respect of others Disrespect from others
Pitied by others Feared by others
Have you heard of a passive-
When dealing with someone who exhibits passive-
Listening
Listening is obviously an important part of communication. There are three main types of listening. Competitive or combative listeningA type of listening that happens when we are focused on sharing our own point of view instead of listening to someone else. happens when we are focused on sharing our own point of view instead of listening to someone else. In passive listeningA type of listening in which we are interested in hearing the other person and assume we hear and understand what the person says correctly without verifying., we are interesting in hearing the other person and assume we hear and understand what the person says correctly without verifying. In active listeningA type of listening in which we are interested in what the other person has to say and check our understanding with the speaker., we are interested in what the other person has to say and we are active in checking our understanding with the speaker. For example, we may restate what the person has said and then verify our understanding is correct. The feedback process is the main difference between passive listening and active listening.
Figure 4.2
Active listening involves four phases.
Source: Steil, L., Barker, L., & Watson, K. (n.d.). SIER hierarchy of active listening. Provenmodels, accessed August 1, 2011, http://www.provenmodels.com/554.
Written Communication
Besides verbal communication, much of our communication at work may happen in the written form, such as e-
• Complete. We want to make sure that all facts are included in the e-
• Concise. Try to make e-
• Correct. Be sure to check e-
• Clear. Is your writing easy to understand? Does it flow well?
When considering the four Cs, we also want to consider the following e-
•Make sure the subject line is descriptive.
•Use upper and lower case letters. Using all uppercase would be like shouting your message.
•Do not use the “reply all” function if it isn't necessary.
•Make sure to sign your e-
•Before sending, always reread your message to make sure you are conveying your message clearly.
•Do not send e-
•Try to avoid “text message” writing in e-
•Do not forward jokes.
•Limit your use of emoticons.
E-
(click to see video)
When sending e-
Following these e-
One of the challenges of written communication is the inability to see the receivers reaction to your e-
Key Takeaways
• Emotional intelligence can be improved over time, unlike IQ, which stays stable throughout life.
•Emotional intelligence includes knowing and managing your emotions, motivating yourself, recognizing and understanding other people’s emotions, and managing relationships.
•There are four types of communication at work: downward, upward, horizontal, and diagonal. All types of communication can happen at once, especially with the use of blogs and social networking sites.
•Companies that use good communication tend to have less turnover and less absenteeism.
•There are four main types of communication styles: expresser, driver, relater, and analytical. The better we can understand our own style of communication and the communication styles of others, the easier it will be to communicate with them.
•Passive, aggressive, and passive-
• Nonverbal communication is one of the most important tools we can use to communicate how we feel. Watching others’ body language can give us signals as to how they may really feel.
•Listening is also an important part of communication. Active listening occurs when we are interested in what the other person has to say, and we check with the speaker to make sure we understand what they have said. Competitive or combative listening is when we are focused on sharing our own point of view. Passive listening is when we listen to someone but do not verify that we understand what someone is saying.
•When sending e-
Exercises
1.Learn more about your EI by going to http://www.queendom.com/tests/access_page/index.htm?idRegTest=1121 and taking the test. Then answer the following questions:
1.What did the test say about your EI?
2.What are some things you can do to improve your EI? What strategies might you use to improve your EI?
2.Which communication style, the expresser, driver, relater, or analytical, do you typically use? How can you get better at understanding other people’s style and get comfortable communicating in their style?
3.Do you tend to be passive, assertive, or aggressive? Give an example of when you used each style and discuss the result.
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